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Adio’s “Pay it Forward” is a giveback program, bringing happiness and free shoes to those less fortunate who have a passion for skateboarding. Adio is an authentic action sports brand built by some of the best athletes in the world, and Adio is proud to support organizations involved with popular youth culture including the Skatepark Association of the United States of America and the Action Park Alliance, among many others.

In conjunction, Adio will also bring the “Pay it Forward” giveback program to the music industry by supporting up and coming musicians by tying into Adio’s strategic alliance with Dirt Bag/Warner Brothers Music and Atlantic Records. Adio will be traveling to the SBSW music festival to seek out deserving musicians and outfitting them with some new “kicks".

Stay tuned for more details and the upcoming appearance schedule.

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